Check out of Pokemon shop for a great range of clothing, accessories, toys, figures, mini blocks and more. Pokemon began life as a Gameboy game and in 1997 the first episode of the popular anime was aired. The story follows Ash Ketchum and his first Pokemon, Pikachu, through many adventures as Ash captures more and more Pokemon with his ultimate goal of becoming a trainer. In 2016 Niantic released Pokemon Go - an app where you can hunt and catch Pokemon in a real world environment. The game has become one of the biggest games of all time.